First things first, this is how you pronounce the company name āzēˈadik.
Okay, now that that's out of the way...
The term Asiatic is related to the region of K'met (Egypt) or the greater so-called Middle East which is Northern Africa.
ASIATIK WARES is an allusion to the Afrocentric sensibility represented in both the lifestyle, clothing, and jewelry lines of the brand. ASIATIK WARES is a boutique primarily catered to women who express a pan-African and Afrocentric lifestyle. Her fashion choices range from classically feminine to bold, African prints and bright colors. The woman who shops at ASIATIK WARES is a spiritually grounded positive thinker. She is unapologetically confident and self-aware.